Cupcake Chemistry
Understanding the Basics of Baking, Decorating, and Food PhotographyArchive for daily adventures
2009 World Tour!
Happy New Year!
So I am not one to make New Year’s resolutions. Ever. And this year is no exception…
However, I am pleased to announce that Looking Glass Cupcakes will be going ON TOUR in 2009! Whoop Whoop!
Yes, we are taking this show on the road!
I imagine I’ll have groupies soon
The plan is to travel to festivals, state fairs, carnivals, craft shows, baking competitions, throwdowns, smackdowns, and any other type of gathering where the focus is on original, handmade artistry, people who love what they do, and fueling small businesses. Quaint (think county fair), metropolitan (think Atlantic Station Market), or rowdy (think Mardi Gras), I’ll be there selling yummy goodness.
I may need to think about a new approach: Deep fried cupcakes? Cupcakes on a stick? Well I already have those. Cupcakes scattered, smothered, and covered?
Hahaha. Just kidding. I don’t need gimmicks just yet…
I’ll be hitting the festival scene starting Jan, very appropriately beginning with back-to-back celebrations: MLK Day Parade and Inauguration Day. If you remember from my other blog post, I met Doc on Election Night, so it seems highly fitting that these two events would kick off the tour.
I’ll be videotaping my travels and posting them on the website (www.lookingglasscupcakes.com).
Besides cupcakes, I’ll also be selling merchandise (much like what is already offered on the website) but I may design a LGC World Tour t-shirt with the cities/festivals that I travel listed, concert-style.
I say World Tour, and I do mean it. I may stay in the southeast initially, but I anticipate traveling the country throughout the year, and eventually the world. This woman Marjorie Johnson has entered over 2500 baking competitions and has won 1000 blue ribbons! Do the math. (1000 first prize awards = tons of prize money). Nuff said!
If you can’t tell, I’m super excited.
If anyone wants to join me one weekend, let me know. Cracker, Cotton, and I would love the company!
Unitl next time…!
I’m Receiving a Culinary Award!
Ok, first… slight delay on the website launch! Wednesday, November 18th at noon!
The web service I am using is having a problem with the background on my homepage being randomized. Sometimes it’s blue, sometimes it’s purple. It should never be either of those colors. Technology glitches, sigh.
On to the exciting news!
Condensed Version: I am receiving a Culinary Award from the National African American Culinary Arts and Hospitality Association (that’s a mouthful!) on December 8th at the Auburn Avenue Research Library for my achievements with Looking Glass Cupcakes! Hooray!
Extended Version: On Election Night, I was with Camron and Jill downtown on Auburn Avenue. Jill and I had just spent the day doing “Video the Vote” when her father called and mentioned he would be headed down to Ebenezer Baptist Church on Auburn Avenue to watch the returns. (note: if you are not from Atlanta or are hazy on your black history, you may not know the significance of Auburn Avenue and Ebenezer Baptist Church, so please click the links to get yourself educated! I don’t want to go on a tangent explaining their significance
).
Anyhow, there are people EVERYWHERE. Quite literally. There is a Barackmobile with all sorts of paraphernalia plastered on it, vendors selling Obama shirts, posters, artwork, etc, and people taking photos and videotaping for history’s sake. One couple was even recording personal messages from the passers-by for their unborn son to watch when he became old enough to appreciate it. Just thinking about that makes me a little misty-eyed.
Click Here to Play: Movin On Up – Theme Song from The Jeffersons
We hear “Movin’ On Up”, the theme from The Jeffersons playing on repeat from a little shop across the street with a neon sign that proudly says “SOUL FOOD MUSEUM” and a man in a chef’s hat is clapping his hands and singing along jollily. Naturally, Camron heads in the direction of the merriment; Jill and I had to finish up our Video the Vote obligations at the polling place, so we stayed behind. About 10 minutes later, Camron shouts at me from across the street and motions for me to head over there.
The Soul Food Museum sign had piqued my curiosity (who wouldn’t be curious!?!) and Camron has a knack for engaging in fantastic conversation with people, so I knew this would be interesting. I meet Doc, who was the gentleman in the chef’s hat singing along to the music radiating from his storefront. When you speak with Doc, you are truly speaking with a spiritual soul, and it is no wonder that he has achieved so much in his lifetime. He was such a kind spirit and had devoted his endeavors to being a chef since he was 16 years old. Doc has been a celebrity chef for 35 years, and has been recognized for his amazing achievements in dozens of newspapers across the country, not to mention appearances on television shows, and will be on Oprah in 2009! Now that is credibility.
I know, I know, get back to the award thing. Ok, so Camron, my eternal cheerleader (in the super-masculine sense of the word, of course) mentions that I have a cupcake business and raves about how wonderful they are. I tell Doc about the events that I have done, and give him some info on my website where he could see photos. Doc lights up and mentions that they are having an event soon, and would love for me to participate. Thrilled, I thanked him and we exchanged information so that we could discuss it further some other time when we would be less distracted by the significant moment that was about to occur.
Today, I give Doc a call and venture down there in the rain to meet with him regarding logistics for the event. Unbeknownst to me, he had submitted my name and information to the Board of Directors for the National African American Culinary Arts and Hospitality Association for an Achievement Award. I was floored that he had even considered me for such an honor, having just met a little over a week ago. I was humbled simply by the nomination. He continued, announcing that I had been chosen for the award. Crazy! Not only that, but I would be recognized at the banquet, have my cupcakes placed in the goodie bags for the event, and have a full-page ad placed in the restaurant guide for 2009, which will be in all of the hotels and convention centers around the city. Not to mention a logo and link on the NAACHA and Soul Food Museum websites. I am still whirling from the fact that Doc, this well-connected man who is already nationally recognized (Oprah for goodness sake!) thought highly enough of me to mention me to his peers.
Camron always mentions divine timing and being guided to be in the right place just when you need to be. I used to get flustered about being places on time, and he has proven over and over that you will be where you need to be when you need to be there. Basically, there are no coincidences. It’s so simple, it’s almost hard to comprehend. Jill and I had been on a totally different side of town for most of the day, and it just-so-happened that her dad would be at Ebenezer AND there was a polling place cattycorner to the church for us to finish our business, within earshot of that classic theme music of inspiration and hope. Law of attraction in action, my friends.
Now I have to write a biography, design an ad, get my business cards in order, clean up my logo, really launch the website, and make 200 cupcakes for the event (not to mention decide what flavor)…
I should get started
Until Next Time!
Website Launch on Friday, Nov 14th!
So it has been MONTHS since I’ve posted, but guess who’s baaaaack!
As the title of this post so obviously states, www.lookingglasscupcakes.com will be re-lauching on Friday!!
The current website will be disappearing for a slick, new 2.0 upgraded version that I have been tirelessly working on! It will be re-directing on Friday, so keep a mental countdown and I can’t wait for you to check it out! Until Friday…!
Quick Update
My faithfuls! I’m sure you missed me, I’ve been super busy with planning an event with some friends (click here to find out more) but I promise I will be able to write more steadily now. Hooray! Just a quick update on a few things:
- meeting with the bistro went well
- i tried out a new shortcake recipe which was awesome
- i sold some cupcakes over the weekend
- i have new photos
- i joined epicurious.com
Just a heads up, the next detailed post will be about the different cake types, and the effect that each ingredient has in the chemical reactions of cake baking (this may actually have to be split into 2 posts). This will give a good framework for understanding how to modify recipes with substitutions and/or how omitting even the slightest teaspoon of certain ingredients can prove DISASTEROUS!
Talk to you soon!
The Sticky Truth
A quick business update: I am receiving quite the helping hand from a new friend, AJ, who is going to put me in touch with some people who could potentially assist greatly in launching this whole game
To be continued very soon…!
So I tried out two new recipes this weekend: a modified red velvet cupcake with a meringue type icing and a maple cupcake with a blueberry glaze or a blueberry crème. I had fairly opposite results and a whole host of lessons (including some of my very own food photography). The red velvet was for a July 4th BBQ, while the maple-blueberry combo was for an organizational meeting for a festival in August. (I will fill you in on the festival details soon). For now, let’s see what I learned this weekend:
lesson 1 – purple ≠ red
The modified red velvet ended up being too dry and (by my own fault) not red at all. See, I accidentally mixed up the tops on my food coloring bottles and dropped purple into the mix, then I tried to solve it by dropping more red into the batter, which turned it an unnatural magenta. Worse yet, since you add the dry ingredients at the end, and there is cocoa powder in the recipe, it became brick red. A dirty, dusty, muddy brick red. Ugh. Not one to waste any opportunity to photograph, I will discuss the trick in shooting this cupcake in the visual section
lesson 2 – mini cupcakes + dark pan = less cooking time (and no TV)
So, most avid bakers will tell you that even though an oven will say 350o, it’s not necessarily true, especially with older ovens like the one in my apartment. My dial knob isn’t the most accurate in the first place and tends to heat unevenly, so I try to remember to turn it just under the desired temperature. Dismissing that for a moment, it should also be fairly obvious that if the cupcakes are smaller and less in quantity, they will take less time to bake. I’ve made mini-cupcakes before and noticed that you have to cut down baking time up to 10 minutes sometimes. Always set the timer for half of the full baking time to allow you to check and adjust as necessary. Last point to keep in mind, the darker the baking pan, the quicker it will retain heat, and the less baking time you will need. Most pans are a medium colored silver gray, but my mini pan happens to be a much darker shade. Unfortunately, all of this information that I already knew happily flew out the window while I baked on Friday. I guess I was distracted by the Family Guy movie that I left playing (you know the part where Quagmire decides to go on his cross “country” tour, country without an “o” in it… note to self, no more TV while baking, only music). The poor minis that came out of the oven were fitting considering they were already that ugly shade of redbrick: they were heavy, rock hard, potentially tooth-chipping, and completely inedible. Luckily, since I discouraged myself from buying an additional mini-cupcake pan while I was at the store earlier that day, I had only used half of the batter, and I was able to try again…
lesson 3 – meringue icing = delightful marshmallowy goo…until it dries
Ok, so everyone knows meringues are those light and crispy sugar-and-egg-white French cookie confections, right? I was intrigued by this idea of meringue icing because obviously I only know meringue as this hard but delicate dessert. It turns out, in its pre-baked state, meringue begins as something light and fluffy, then transforms into something much more viscous. Madiha, a new friend that I met at the party, compared the consistency it to “that Jet-Puffed marshmallow crème that comes in the jar.” The challenge was to keep the meringue at a constant temperature so that it didn’t get to that crispy state, and it was QUITE difficult considering these Georgia summers. Seriously, dried meringue could be used as an alternative for hot wax…just reference the smooth patch on my arm where a tiny bit of meringue fell. The partygoers seemed to enjoy the icing because it was different, not the standard mouthful of buttercream or cream cheese, so I had moderate success. I will definitely play around with it more to see what types of flavors I can infuse into it so that it can have more dimension and really wow a crowd.
lesson 4 – always be inspired by donuts
The maple cupcake for Sunday’s meeting was quite possibly the best cake I have made to-date. It was light and soft, but still had significant body to it. Earlier, I had a craving for french toast, which inspired the idea for that cupcake in particular. I went up to my aunt’s house for a little while and she happened to have just picked some home-grown blueberries. The idea instantly came to me: try a donut-style blueberry glaze. The reasoning was two-fold: first, it seemed to be an obvious choice since I was going with the whole breakfast theme. Secondly, as I mentioned before, I have recently encountered many people recently who don’t particularly care for traditional icing. There are a lot of vegan/vegetarian/ health-conscious people involved in with the block party, and I have been experimenting with alternatives to eggs, dairy, animal products, etc. Though these cupcakes were not vegan, most of my taste-testers were extremely receptive to both the glaze and crème; the main suggestion was to add more blueberries (which is valid since I only had about a handful to work with). They really liked the idea of a cupcake/donut fusion so there is much more to be explored in that realm. I was told by one attendee that she liked the creme much more than the glaze, but this may be attributed to her dislike of blueberry glaze donuts (I appreciate the feedback, Kristen!).
All in all this was a pretty rockin’ weekend. I appreciate all of you who tasted for me this weekend, and thank you for your opinions! I am taking them to heart. If I haven’t seen you in a while, hit me up so you can get some cupcakes in your life!
Until next time…!
Day 1: What a Debut!
So my friend Laura works at a clothing boutique called 1*five*0 that also features local artists and musical acts on a regular basis. Recently, I have been helping out behind the bar and watching the store during these events. Tonight happened to be both a concert for an artist, Emily Kate Boyd (who was great) as well as the going away party for a radio personality, our own Leslie Fram from 99x. I had previously brought cupcakes as sweet little surprises to the store for the staff, so I made some for this occasion as well. I printed out several different versions of business cards (because I am sometimes an indecisive Libra) and hurried over to the event, cupcakes safely in my Target snapware carrying case
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